Forex cards are a niche but high-trust product — once a customer picks an issuer for their first trip, they often stick with it. The leads here include students loading USD / GBP / EUR for overseas study (₹3L–₹10L typical load), leisure travellers visiting Europe / SE Asia, and business travellers who need ATM-friendly rates abroad. Reload fees and FX spreads matter most; the issuer with the lowest combined cost usually wins. Often paired with student forex remittance leads in the same household.